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A Publication of Ideas

The Strategy Lens

Exploring how people, teams and organisations think, perform, adapt and grow, one essay at a time.

By James Chikaonda
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No. 01 The Featured Essay
The Infinity Gauntlet resting on a writer's desk, one stone lit
Personal Growth3 min read

The Thanos Complex: When You Realise You Have to Do It Yourself

The lesson, if there is one: do not delegate the vision. Delegate the execution once the vision is proven.

James Chikaonda·February 2026
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No. 02 Explore by Topic
01→
Strategy
Decision-making, execution, planning, and long-term thinking.
02→
Marketing
Brand building, positioning, communication, and customer understanding.
03→
Leadership
Influence, accountability, culture, people, and execution.
04Signature
Sports & Performance
Football, Formula 1, and elite sport as a lens on leadership, teamwork, pressure, and reinvention.
05→
Project Management
Delivery, stakeholders, execution, and lessons learned.
06→
Customer Experience
Service, loyalty, complaints, and experience design.
07→
AI & Technology
Artificial intelligence, transformation, productivity, and what's next.
08→
Personal Growth
Resilience, habits, mindset, reflection, and learning.
09→
Human Behaviour
Communication, conflict, decision-making, and why people and teams act as they do.
No. 03 Latest Articles

New essays are being written — the archive will grow here as each one is finished.

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Portrait of James Chikaonda
No. 04 — About the Author

I write to understand what experience has been trying to teach me.

I'm James Chikaonda. Across strategy, marketing, leadership, and the projects that don't go to plan, I've collected more lessons than I could ever keep to myself. The Strategy Lens is where I write them down — honestly, without ego, and in the hope they're useful to someone else.

Share lessons, not confidential information. Share ideas, not ego. Build quietly. Learn continuously.

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No. 05 — The Newsletter

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